Project Highlights
Launching a bold brand in a market dominated by bluechip companies
After a few brainstorming sessions, we discovered that the IR consultancy's unique selling point was its CEO's background as an ex-investor. This insight led to the USP "Bring Investor Insights Into the Boardroom," inspiring the new name Resurge and the overall brand identity.
Brand Positioning and Storytelling
Logo, Typography, Brand Colours
Website Copywring and Design
Content Marketing Strategy