Brand & UX Copywriting

brand and uX copywriting for a Canada/US mobile banking app

Wingocard hired Birkley to engage its 75,000 waiting list users, optimise the app copy, and build the communication around the Beta and GA launch.

Project Highlights

Finding a voice that resonates with teens and parents

In the 18 months we worked together, Birkley helped shape the brand's core marketing messages, app copy, website copy, email marketing, and social media presence. We delivered a full brand storytelling service, with focus on UX copywiring.

UX and App Store Copywriting

Email Management (Customer.io)

Social Media Content & Growth

Creative Campaigns & Giveaways

Website Copywriting

Dashboard mockup

Some of the amazing brands we’ve worked with

Birkley is a very solution-oridened agency that helped us shape our brand tone of voice and core marketing messages. We worked closely as one team. This is an agency that understands fintech and startups.

Mehdi Mehni

Co-Founder and Growth Product Lead at Wingocard

Key Results

Engaging The App's 75,000 Gen-Z Users

The core marketing messages and brand story we created for Wingocard appealed to both teens and parents. We successfully managed the app's entire email marketing operations and used it to engage its community, mainly consisting of a Gen-Z audience.

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Community Growth

We ran frequent giveaways to generate excitement for the launch and to grow the community on Instagram.

Monthly Newsletter

Birkley took full ownership of Wingocard's email marketing. We ran regular A/B tests and leveraged data to optimise campaigns.

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A post shared by Wingocard (@wingocard)

Improved Messaging

From the website copy, to the app and the App Store -we made sure the messages are clear and concise.

Smoother Onboarding

We worked on Wingocard's onboarding email flows to reduce churn and make sure the users understand the signunp process.

Tech Stack

The Marketing Technology Stack

We've worked with the following tools to support the client's operational needs:
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Customer.io, Figma, Miro, Notion, Slack, Google Drive

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